Assalamualaikum & Salam Sejahtera

I take this opportunity to welcome all judges and participants to the Penang Halal Chef Challenge – “PIHCC 2017”

The Penang State Government is proud to organize the 8th edition of “PIHEC 2017” under its halal facilitation agency, Halal Penang, Penang International Halal Expo and Conference (PIHEC) 2017. This event has already established itself and an ideal platform for exhibitors and trade clients across regions of Southeast Asia, West Asia & Europe to promote and market wide array of halal consumable and non-consumable products.

The 4rd “PIHCC 2017” will be a great platform for you to improve, learn and promote, while learning to improve your culinary skills as part of your career path as being a chef. By participating and competing with your peers, I trust you will have the opportunity to progress and develop new cooking technics whilst promoting camaraderie within your fraternity.

Furthermore, being involved, learning first hand and observing the craft and absorbing all you can in such competition will makes it easier for you to define what you want and it will also ultimately makes you a better Chef. I would consider the most wonderful thing in the world is to have good food, right ingredients and perfect taste, particularly for “Halal Food”.

To be a Master Chef you must have the will to win, the desire to succeed, the urge to reach your full potential. These are the keys “ingredients” that will unlock the door to personal excellence. Accept the challenges so that you can feel the exhilarating victory.

My sincere gratitude and thanks to the Penang Chefs Association for assisting us for the last three years form 2014 until now and we hope that the close cooperation will continue to flourish and expand.

Lastly, I wish all of you the best of luck and have fun in the “Penang International Halal Chef Challenge 2017”